3 Winter Drinks That People Love to See in Your Bar
When bad weather hits, no matter what type of bar you’re running, offering choice hot cocktails, will set you a notch above the rest. Some of these recipes may take a little time, but when the weather is wary and gusty, these type of drinks are a “no fail.”
The following are some ideas you can incorporate into this cold weather, to warm your patrons, and kick it up a notch:
Of course this recipe is a given. The sweet and sour flavors of a good hot cider almost completely eradicate the taste of alcohol, leaving the rest to be a tart and cidery delight on the tongue. Here’s the easiest way to offer up this winter cocktail:
2 quarts apple cider
1/2 cup orange juice
1 cup high proof Bourbon
2 tablespoons sugar
2 teaspoon whole cloves
Four cinnamon sticks
1 teaspoon nutmeg
Mix everything except your liquor in a pot and bring to a boil, then simmer for 15 minutes. Add your bourbon, simmer, stir, and strain. This is a great special for any bar, especially if the weather is cold.
1.5 oz Irish cream liqueur
1.5 oz Irish whiskey
1 cup brewed coffee
1 tbsp whipped cream
1 dash nutmeg
Just mix and serve!
The whole idea of winter cocktails, is to get them warm and sippable. Although many people may simply go for their “regular beer,” getting people to sample outside of their comfort zone can only serve to boost revenue in the long run.
1 oz cognac
1 oz aged rum
1 oz lemon juice
1 oz simple syrup
5 dashes bitters
Add everything to 3 oz boiling water in a mug. Use a lemon wheel studded with cloves and a cinnamon stick for garnish.
Weathering the Weather
No matter what the temperature, if you choose to market toward a particular season, it does no good unless you let people know. From the typical signage one can place outside of their establishment, to a social media campaign, get the word out there.
TapHunter is a great program that allows you to not only update your seasonal menus, but blast it out to social media, as well. Their dashboard is easy to maneuver, and you can handle all of your marketing needs, with the click of a button.
Overall, it’s your choice whether you want to cater to a seasonal change, and it also weighs heavily on location. One thing is for certain, no matter if your bar is located in Florida or Maine, seasonal menus make a massive mark on revenue.