Thanksgiving is nearly here and with it comes the traditionally busy bar night of Thanksgiving Eve. If you’ve ever gone out the night before Turkey Day, you may have noticed it’s bumping out there. Why? Pretty much everyone has the next day off and comes home for the holiday to catch up with friends and family. And let’s be honest, bread and fatty food are the best cure for a night of festivities. So how can you as a bar owner capitalize on this opportunity?
You could offer a deal for locals that also captures new patrons. With large numbers of folks coming into town and going out in big groups, you want to make sure they’re drinking at your bar. Offer a 2-for-1 draft special for anyone from the area. Encourage your local patrons to bring their visiting friends and family with them to take advantage. And while a one night bump in revenue is nice, you want to leverage the big crowds of new customers going forward. A simple method would be collecting mobile phone numbers to create an ongoing text message marketing program. According to Mobile Marketing Watch, text messages have an almost ludicrous 98% open rate versus 22% for email marketing. Use this holiday opportunity to turn new customers into repeat customers.
Another fun way to pull more visitors on Thanksgiving Eve is creating a turkey day beer flight. With the variety of brews made to taste like food, you’ll have no problem recreating the Three Course Meal Chewing Gum from Willy Wonka, out out of beer.
A typical Thanksgiving Day eating bonanza likely starts with a brunchy sort of breakfast, a late lunch of assorted meats and a pile of dessert in the 4th quarter of the Cowboys game. For example:
Breakfast – Funky Buddha Maple Bacon Coffee Porter
Its maple, its bacon and its coffee AKA breakfast, brunch and heaven rolled up into 22 ounces of liquid glory.
Lunch – 4 Hands Smoked Pigasus
While there are beers out there brewed with actual meat, this one just gives you the flavors and feeling of drinking your lunch.
Dessert – Southern Tier Warlock
Take some pumpkin pie, mix with chocolate and you have Warlock. As close to Thanksgiving dessert in a bottle as it comes.
Spend a few dollars on social media advertising to get the word out about your special Thanksgiving food flight, print up some posters for inside the bar, make a big deal out of it and have some fun. Another easy way to let folks know is with TapHunter. When you update your TapHunter account with this 3 beer special, notifications will automatically be pushed out to your fans and posted to your social media accounts. Anyone who likes beer and Thanksgiving (which is everyone) will come running.