The Business of Beer with Ted Whitney Director of Sales at 21st Amendment Brewery

TapHunter Podcasts, Episode 3: Ted Whitney, Director of Sales at 21st Amendment Brewery, on why canned beer is the future of craft beer – this and much more!

Andy “The Beerman” Coppock interviews Ted Whitney, Director of Sales for 21st Amendment Brewery about the business of beer. Ted talks about distribution expansion and growth of the brewery, how the impact that cutting-edge technology which was science fiction a decade ago is revolutionizing brewing, and the future of craft beer in cans instead of glass bottles. You don’t want to miss this interview!

Download as MP3   Listen on iTunes

Show Notes

  • Moving from Avery to 21st Amendment
  • Distribution expansion to Southern California
  • Ted’s start a with wholesale wine seller in CO
  • Getting in trouble for homebrewing in his Univ. of Colorado-Boulder dorm
  • Big beer epiphany with Bell’s Two Hearted
  • IPAs as favorite style
  • Market share taken from big three instead of fought over between craft brewers
  • Artisan products popular in new American culture
  • “As an industry the first thing we need to ask for is quality” over new or rare
  • Cans or bust for 21st Amendment
  • Next few years of craft beer’s rise
  • Cutting-edge technology’s impact on a small brewery
  • Better beer vs. marketing taglines

Selected Links from Episode 3

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