Happy Hours Ideas That Increase Sales
Why Have Happy Hours?
As a new or seasoned manager in hospitality, you may be looking to take your location sales to the next level. Many successful businesses have used happy hours and special pricing as a way to accomplish revenue goals. So, before we head into some creative happy hours ideas, here are a few reasons why experimenting with happy hours will be good for your bottom line!
Speed up the slow shifts
All locations (especially when starting out) have naturally slower periods during their days or weeks when cover counts aren’t as high as we’d like. Offering happy hour pricing is an excellent way to bring in guests on your slower shifts.
Low cost of acquisition for new guests
An important piece about happy hours is that once a guest has come in for your happy hour and is satisfied with their experience, they’re much more likely to continue returning and bring friends along. You can consider happy hour pricing to be what gets them in the door initially, then it’s up to your business to provide quality product and service so they’ll keep on returning!
Offering products at a discounted price is a great way to get through slow-moving inventory. It’s also an excellent way to highlight something on your menu that you really want your guests to pay attention to. Say there’s an excellent Sirah that you carry but have found that your guests don’t typically order it because it’s from an unfamiliar winery… By temporarily offering that wine at a discounted price, you can guide your regulars to try things outside of their comfort zones! (Make sure to train your staff on the item before trying this approach!)
Lastly, happy hour is something to promote – it’s another way to get your business’ name out to the community and give them a reason to come in. Happy hours are a fun subject for content on social media and can be added to local directories like King Of Happy Hour or event listing apps like Facebook Local.
We’ve covered some reasons why bars and restaurants may consider having happy hours as part of their business. Here are some creative happy hour ideas to introduce into your community in order to stand out amongst competitors’ special offerings.
Unique Happy Hour Ideas
– Flash happy hours
Have quick ~2hr happy hour pricing times that you only promote on social media right before the special starts. This is a great way to encourage guests to follow and engage with you on social media. You can provide a special password to followers receive a discount or enter a certain area (where a discount or special offering is provided)
Example: Gourmet Latte uses Instagram to let their community know when special pricing starts! https://www.instagram.com/p/BQ1Q7w-B8Ft/?tagged=flashhappyhour
– Themed happy hours
You can create a special theme for different types of happy hours. The important thing for themed days is to remember to make it easy for guests to participate (items they probably already own – it’s not Halloween!) and to emphasize having fun! You can ask guests to wear superhero clothing to access an exclusive cocktail list or consider a dress as twins event for special BOGO items. Best part, these events are great for encouraging your guests to more pictures at your business!
Example: Yappy Hour at Gossip Grill – During this dog-centric event the bar extended pricing discounts and provided specialty items for their patrons’ four-legged friends!
– Special event pricing
While hosting events at your location you can offer special pricing as part of the fun! (ie ‘Meet the Brewer’ night with discounted pours from that brewery). Or for sports bars, consider signups during sports games to have guests participate in something like a ‘hockey club’ where discounts during games are offered exclusively to club members.(Club sign ups are great for building an email list too! You can require an email address for club members and send invites for other events and offerings right to their inbox.)
Example: Bingo night & happy hour pricing for participants at True North Tavern!
Learn more about hosting events in our webinar:
– Guest vs bartender pricing
Why not leave discount pricing to chance? You can experiment with different kinds (pick a card or flip a coin). You could also do a weekly trivia question where any guest who answers it right (without any help) gets a discounted first round!
Example: Encontro North Park’s coin flip Mondays, you win then your beer is $1
-Victory happy hours
Want to encourage sports fans to come in but don’t want to discount a lot of items? Make it a competition! Encourage fans to wear their teams’ gear and host fun fan vs fan games during intermissions! Then at the end, the fans wearing the winning team’s gear also win! Reward those fans with a house shot or a special discount!
Example: Wear team gear & watch the game there… the winning team’s fans get 10% off
We hope you enjoyed this list of happy hours and that they help you to hit your bar’s revenue goals this year! Cheers!
Have a creative happy hour idea that isn’t listed?
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