Now that the holidays are here, how can your bar make the most of the season? Annual movie screenings like “It’s a Wonderful Life” prove that it doesn’t matter how on trend you are–nostalgia works overtime during the holidays. These tips will help you make your bar a holiday tradition.
Deck the halls and go for the seasonal—candy cane cocktails, gingersnap martinis. Keep it warm and fuzzy with hot buttered rum or mulled wine for a seasonal drink that will warm the heart and add a seasonal scent. Social media will be your best friend for keeping seasonal specials in front of your customers. Apps such as Hootsuite and Tweetdeck can help you manage your social media. Software by TapHunter goes a few steps further by managing social media, website drink lists, and in-house digital boards and menus.
Be the party you want to attend. Make the whole season festive by calling attention to new holidays or by creating some of your own. Offer a special on dark ales, black velvets, and black Russians for Black Friday. Promote Cyber Monday specials–mobile shoppers can have a pint and shop at the same time. (Please encourage customers to shop responsibly). Partner with your retail neighbors for a “shop local-drink local” win-win.
Gift cards. After the holidays, things can get sober very quickly–the parties are over, credit card bills come in. Extend the holiday spirit by selling the year-round experience you have to offer with gift cards.
Blast your deals and deeds over social media. According to some sources, more than 30 percent of web traffic referrals happen on social media, making social media the new SEO. TapHunter puts your special holiday drinks, events, and offers on social media and updates the drinks on your website in one click. You know your customers best, so be sure to offer specials that resonate with your fans and followers.
Share the spirit(s) of the season. Be a community partner and host an event like Beer for Books or some other benevolent event for a local nonprofit. You’ll gain or maintain cred as a good neighbor and attract new clients who are willing to raise a glass for a good cause.