Digital displays are becoming more and more common in bars, tasting rooms, and just about anywhere that serves alcohol nowadays. They provide a lot of benefits over a chalkboard; quicker menu updates, easier to read in dim lighting, and they are flexible in case you want to show something else on the TV like an event promotion or sporting event. Digital displays have also become a great way to engage with patrons on social media and improve the customer experience, which benefits everyone at the end of the day because patrons have more fun at your business and have a better chance of staying longer and coming back.
Driving Awareness of Your Social Accounts
One of the advantages of showcasing social media posts on digital displays is to drive awareness of the content that you are posting and encouraging your patrons to follow your social media accounts. This is a great way to put your brand and company values on display to inform your customers about what you are highlighting with your social posts, whether that’s menu items, events, or pictures of the staff and the environment of your business.
Creating Engagement With a Branded #Hashtag
Social media can also be used on digital displays in order to drive customer engagement while they are visiting your establishment, and even encourage more people to come back. By using a hashtag that is unique to your business, you can display posts from your community and allow your guests to participate and have their posts show up on your displays alongside your own. This creates a greater connection between your business and your guests, which can be a fun reminder to come back in for another drink in the future. This also makes the guest experience more interactive because people can take a picture of their drink or food, post it online, and see it show up on your digital display right away.
Balancing Social Media Posts and Menus on One Display
One question that might arise is how best to show both a menu and social media on a single digital display without favoring one too strongly over the other. There are a few ways to accomplish this, and the best way may be different depending on the situation. One way is to rotate the screens so that the menu shows for some of the time, and the social media posts and perhaps a few promotions scroll in and out in between the menu screens. Another option is to show the social posts in a section of the screen (like at the very bottom) while showing the menu in the rest of the screen.
For menus with more items, especially those that span multiple screens, it may be best to display the social posts at the same time as the menu or on their own screen entirely so that patrons can effectively read the menu. For menus that can fit on one or two screens it can work out nicely to have the pages scroll between the menu and social promotions since a shorter menu is easier to remember and takes less time to display.
Social Media Digital Display Examples
Check out some examples below of TapHunter customers who are using social media on their digital menus. TapHunter digital menus offer both of these options for displaying social media posts, as well as the ability to drive engagement by showing posts using your branded hashtag.
For more useful information on using social media for your bar or restaurant, you can join our free upcoming webinar on How Instagram Can Help Your Bar or Restaurant Make More Money.