There are several important factors to take into consideration when you decide to brave the internet in the hope of drumming up customer loyalty. Whether you’re using a paid service or something free like Twitter or Facebook, current fans are cheaper to maintain than going out and getting new ones (i.e., print ads, flyers, radio, TV etc). Here are some basic tips on getting the most out of your social media and ensuring you generate loyal, repeat customers!
Make Your Customers Feel Special
Creating specials just for loyal followers can be rewarding and fun, and lets you know who your regulars are. You can even rotate the media base that you use for each special. For instance, you can create a coupon image macro and post it on instagram, and anyone that brings in a photo of the coupon or mentions it to you can come in for $2 off any regular priced beer. The next month you can post a coupon on Facebook!
Make It Easy To Find You
You don’t have to be a SEO mastermind to make finding your business easy. When creating a URL for your Facebook fan page, keep it simple and keep that same simplicity in mind when you are creating your Twitter and Instagram handles. Make sure all your links on your website are fully functional and lead to the correct media page.
Ask For The Follow
First rule of closing any sale: Ask for the sale. Seems simple enough but not many people do it. Ask and otherwise actively encourage your customers to follow you for online for specials, coupons, and events.
Transparency Is Key
Unhappy customers happen; the way you deal with this opportunity is how you and your company will excel.Yelp is a beautiful landscape of customer reviews and complaints ,and it’s up to you to make it work in your favor. If you get a negative review don’t let it sit there on the internet for all the world to see alone without a response–reply to them apologizing for the issue and make an offer to make it up to them. Not only is your response visible to the author of the bad review but it’s also visible to other potential customers that you’re a customer service oriented company.
While we love photos of cats on the internet, but posting a photo of the stray that landed on your kitchen prep area might not be a good idea. Keep your content on topic of your food, your drinks, and events!