Your menus can be the first impression a guest has of your location. From visiting your website, to walking past a posted menu, to sitting in location looking over the menu before being greeted – a menu that purposefully supports your goals as a business owner can have a drastic impact toward getting you to your sales goals.
From layout, to fonts, to graphic elements-how well are your menus selling your items and your business? We’ve curated menu strategies from pricing to graphics to help you make the most impact on sales and give your guests the best possible experience.
– Include pricing, guests may be intimidated to not order at all when the pricing isn’t listed.
– Eliminate the currency symbol ($) from the price listing.
– Avoid a ‘price columns’ layout for your menu so that the pricing is associated with each item and not directly inline with the next price. This will help to eliminate price shopping, especially when your items vary heavily in cost.
– Menus should be clear and not provide too many options. – break out into categories. This comes into categories, placement, and price range.
– Use pricing decoys, list several prices for items to make other options seem reasonable. Example: rare/ expensive priced wines/ beers/entres make the other pricing options seem more reasonable.
– Include pictures on your menus where appropriate, diners are more likely to order an item once they’ve seen an image of it. Images can help to emphasize specific menu items – when overdone, it can give the perception of decreased value.
– Use images, negative space, or borders to highlight key items and draw the reader’s eye to the specials that you want to showcase.
– Writing detailed descriptions with fancy language can help you sell more, and give your guests more satisfaction from their order.
– Write desirable descriptions to let the guest taste their order before buying by giving them an informative and creative descriptions. If a guest can ‘taste’ the item when they read the description, you’re doing great work.
– Use lower case characters in the menu descriptions. It makes it so the readers doesn’t quickly gaze over the menu. It breaks up the sections and increases readability
– Indicate low cal items, but don’t use calorie counts (unless mandatory by law)
– List potential allergies on items
– Highlight local items. Whether they be from a local brewery, distillery, winery, farm. This emphasis show your guests that you support other local businesses and it gives them the opportunity to do the same via your menu.
Drafting the right menus in a way that resonates with your customers can help perpetuate your brand, enhance the customer experience (both in location and online), and increase your overall sales. Now that we know your menus and their design are important and have given a few tips on optimizing those menus, you may be wondering how you can start drafting these menus and keep them up to date with rotating draft lists, cocktail menus, food specials, etc. Some of our favorite tools that can help with creating menus include PhotoShop, InDesign, and Canva. If you’re looking for a tool built specifically for menus, TapHunter is, of course, also a great option. You can learn more about how TapHunter can help you save time and maintain menu consistency with its integrated dashboard by checking out our premier menu services.