Now that the holidays are over, the gyms are most likely packed, and people are imbibing a little less. That being said, everyone is still looking to celebrate…..just in a lighter way. Craft beer does not have to skimp on flavor, just because they do on calories.
As a bar owner, it’s good to know of a few offhand that have become quite popular in the arena of low-calorie craft beers. Most have less ABV (alcohol by volume) than regular craft beers, but are still chock full of flavors.
Founders All Day IPA
Hailing from Michigan, this beer was one of the first session IPA’s to hit the market. Comprised of a bitter, yet citrusy taste, the brew is gold in color, and is a favorite among light craft beer drinkers.
Brewery: Founders Brewing Co.
ABV: 4.7% Calories: 147
Long Trail Ale
Vermont has recently become a popular place for the proliferation of craft beers, and Vermont’s Long Trail Ale is a front runner on taste for light craft beer. The amber ale has sweet notes of caramel and toffee, and goes down entirely smooth.
Brewery: Long Trail Brewing Company
ABV: 5% Calories: 138
Unita Baba Black Lager
One of the darker brews on the list, this craft beer from Utah has a creamy, smoky flavor that warms the belly during the long winter months. At only 120 calories, it is still considered a light craft beer, despite the color.
Brewery: Uinta Brewing Company
ABV: 4% Calories: 120
Sam Adams Light
Although considered a pale, light beer, this Boston brew is best known for both its incredible flavor, and it’s unique golden amber color. It leaves a clean finish to the palate and contains sweet and hoppy flavor notes. If you are questioning light craft beers, this is always a win-win with customers.
Brewery: The Boston Brewing Company
ABV: 4.3% Calories: 119
Flying Dog Session India Pale Ale
India pale ales have been known to be some of the worst offenders when it comes to the waistline. This Maryland brew is known not only for having big hoppy flavors, but is also one of the lightest IPA’s out there. With citrusy notes of grapefruit, it goes down smooth and won’t break the calorie bank.
Brewery: Flying Dog Brewery
ABV: 4.7% Calories: 141
Now that you have a few ideas of what is popular in the market, make sure you let your customers know you are carrying these; especially around this time of year (popular for calorie counting). TapHunter is a software that allows you to not only hit all of your social media platforms simultaneously with updates, but also reprint your menus with the ease of a button. After all, marketing toward a particular season is best done quickly, and efficiently, to get the most out of the months, and put a bang in your bottom line.
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