The Business of Beer with Against the Grain Brewery Co-Founder, Jerry Gnagy

The Business of Beer, Episode 62: Against the Grain Brewery Co-Founder, Jerry Gnagy

Jerry Gnagy from Against the Grain Brewery

In this episode of the Business of Beer with Andy “The Beerman” Coppock, we are joined by Against the Grain Brewery Co-Founder, Jerry Gnagy. He joins us to talk about how they started, their particularly clever beer names and descriptions, what their plans are for the future, and much more!

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Show Notes:

– Before we get into some of the packaging and names, how and when did you guys start Against the Grain?
– What was your background before that?
– Where did you get your start and passion for beer?
– Was there a particular beer that started you on this nefarious path?
– Obviously you and your partners Sam Cruz, Adam Watson, and Andrew Ott are pretty irreverent. Was it a meeting of the minds or did you find out about the dark side of your personalities after you started the brewery?
– Let’s look at some of the beer names: Reinheitsgefekjaself, Sam & Adams Bossin Lager, Aunt Claudine’s Salty Melons. Where do you come up with these?
– Who writes the descriptions? Because they are EPIC!
– How about Brown Note, which featured one of the more controversial cans (pun intended) around.
– You operate a restaurant as well-Against the Grain Brewery & Smokehouse. I see a lot of smoked or smoky beers in your portfolio…Coincidence or Confluence?
– On the business side, do you plan on following the expansion path…production brewery, expanded distro, world domination?
– What kind of trouble do you have planned for the future?

http://www.atgbrewery.com/

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