The Business of Beer with Mystic Brewery Owner, Brian Greenhagen, and Sales & Marketing Manager, Louie Berceli

The Business of Beer, Episode 63: Mystic Brewery Owner, Brian Greenhagen, and Sales & Marketing Manager, Louie Berceli

Mystic Brewery Team

In this episode of the Business of Beer with Andy “The Beerman” Coppock, we are joined by Mystic Brewery Owner, Brian Greenhagen, and Sales & Marketing Manager, Louie Berceli. They join us to talk about how they got their start, their cloudy IPA’s, how brewing walks the fine line between art & science, and much more!

Download as MP3    Listen on iTunes

 

Show Notes:

– Where did you get your start, and how does one get from industrial fermentation to owning a brewery?
– How important is local sourcing of ingredients?
– Why square fermentation vessels and green glass?
– How did you settle on your first release, Saison Renaud?
– Are there any rules to brewing farmhouse styles?
– Talk about natural conditioning of beer…
– What’s up with the cloudy IPA’s? How do you get that result?
– Is the “New England” IPA here to stay?
– Is there spontaneous fermentation in Mystic’s future?
– How are the native ‘bugs’ different in New England?
– Is that unique terroir part of what you strive for?
– Why don’t we see more wheatwines?
– What trends do you see in the future and how does your brew calendar reflect that?
– How do you build brand loyalty in a crowded market?

http://www.mystic-brewery.com/

https://www.facebook.com/pages/Mystic-Brewery-Chelsea-Ma/428572627245758
https://www.instagram.com/mysticbrewery/

 

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