Tips to Improve Your Bar’s Instagram Account
If you don’t have an Instagram account already, we strongly suggest you create one. There are over 70 million photos and videos shared daily and 300 million monthly active users. Hello world! We have done our research and narrowed down the best Instagram (IG) account tips, just for you.
Theme Your Account
If you scroll through those IG accounts that you absolutely love following, you may notice they have something in common: themes. Take, for example, our Instagram account—our theme focuses on pictures of craft beer, our company culture, and the awesome pics our customers take. The TapHunter theme is centered around the craft beer community.
Update Your Bio
Your bio should have a short, catchy description of your business. If you’re an Instagram newbie, you’ll find the bio section located directly below your account image (see picture below). After you create the perfect bio (no more than 150 characters long), add the link to your business website.
The hashtag is far more powerful than you might think. Hashtags are used to build a creative and efficient search functionality within a platform like Instagram.But what is the hashtag, you might ask? A hashtag is simply a pound or number (#) sign followed by a keyword. For example, #TapHunterisawesome or #cheerstobeers. You will have more interactions on your posts if you include 11 or more hashtags. Use hashtags to help customers find your bar. If you don’t know the first step to using a hashtag, check out this example from our account:
Remember that Instagram isn’t just about who has the most followers, it’s about being social and building a community. Engage with your customers by liking their photos, leaving comments for them, and following them when they follow you. You can even do shout outs to your customers that engage the most with you.
These tips will help you start or improve your Instagram account today. Always remember to be social, consistent with your theme, and create a catchy bio. And don’t forget to connect with us on Instagram by searching @TapHunter in the search bar. We look forward to seeing your posts!