We’re officially in full holiday swing, so it’s time to gear up and end the season with a bang. This is probably the most important time of year to really prep your establishment, and there are loads of different ways to do it. The following are some tips and tricks for bar owners to maximize business for their year-end holidays.
All this should go without saying, but you’d be surprised how many business owners skip this initial step. For any guest particularly into the holiday season, they are going to be looking for sparkly and cheerful interiors to celebrate in.
Create a Unique Holiday Menu
Check around with local breweries for any seasonal craft beers they might be offering. Featuring a delicious porter, stout, or winter ale is perfect for the end-of-year holidays. For cocktails, consider drinks infused with suitable flavors like gingerbread and peppermint. Here’s a list of holiday drinks to serve at your bar, that would suit the season perfectly. You can even consider hosting a tasting event with your chef or bartender to showcase your seasonal menus.
Whether it’s a small local business or a large corporation, virtually everyone is looking to celebrate the holidays with an office party. Businesses are either looking for a place to hold their party, or one to cater it. You can start by creating flyers with a catering menu and/or drink specials to market to local management. Perhaps you have staff that can set-up a bar at their office instead. Think about your resources, and plan accordingly.
If your bar or restaurant is located near any form of tourism, speak with the local hotel concierges and let them know of any specials you are running. One great idea, is to hold a small luncheon with these people, so they may sample your menu/s. Just like your staff, they can recommend your menu items better to out-of-town guests, if they have sampled it themselves.
Everyone appreciates a charitable event this time of year, and what better way to put your business on display? Host a raffle in your bar, or collect some of your staff to help out at a local soup kitchen. Getting involved not only shows character, but it’s a great way to meet-and-greet with the community, and promote your holiday menu.
Social Media Promotion
With everyone making plans for the holidays through social media, it’s the perfect platform to get the word out there on drink and food specials, or events you may be hosting. Sending out a holiday promotion specifically for your online audience is a great way to get people through the door. Why not offer a coupon they can print?
If you’re hosting an event, you can send out invitations to your valued customers via Facebook or Twitter. TapHunter is a unique program that allows you to do all of this promotion, in one simple step. They can easily update not only your business site, but your social media as well, with just the click of a button. They take care of the rest!
In the busy world we live in, gift cards are becoming a more obvious choice for the holidays. A recent First Data study shows that many people are actually spending more with gift cards, over longer periods of time.
Make sure to have your gift cards displayed at the front of your establishment, as well as your staff informing guests of their availability. You can even schedule a staff member to specifically promote gift card sales during busy times. And why not go all the way and have them dress as a holiday character for that extra merry oomph?
However you choose to celebrate, these are sure-fire ways to not only drive revenue for your business, but share in the warmth and joy of the season with your community.