Bring In The Holiday Cheer by Serving up Some Holiday Beers!
The month of November is behind us, signalling the end of Pumpkin Ales, wet-hopped IPAs, and Oktoberfest lagers dominating the shelves of your local craft beer stores. With the entrance of December comes a joyous, and cheery season filled with chilly weather, warm attire, rosy cheeks, jingle bells, and seasonal artisan craft beers of its own.
Beers spiced up with nutmeg, cloves, cinnamon, and ginger. There is an array of these seasonal libations that you can imbibe. Here are six holiday craft beer suggestions, in six different styles, that have become a trend amongst avid craft beer drinkers.
Read on to learn about how you can “tap” into the holiday spirit and satisfy your customers by adding holiday beers, on the trend, like these to your tap or bottle list!
1. IPA – Sierra Nevada’s Celebration Ale
- An iconic wintertime IPA that is essential to many craft beer lovers seasonal lineup, and will live up to its name at any holiday gathering or bar event!
- For lovers of tart types of beer, Jolly Pumpkin Artisan Ales has not forgotten you during a stout heavy season. Bless them because this one’s for you!
- With the Christmas season comes rich, and full-bodied, stouts like Port’s immensely chocolatey “Santa’s Little Helper”. This imperial stout is a go-to for malt-bomb lovers.
- Since 1975, Anchor’s been brewing their Christmas ale which reflects a mixture of pine, cinnamon, and nutmeg brought to you by one of the most influential craft breweries in the history of the industry.
- Your seasonal bottle list will shine with this one on the lineup. Caramel, dark fruit and spice notes hit you right up front.
- Another malt bomb whose main ingredient, and note is cinnamon, although, SweetWater Brewing has managed to create a non-overpowering cinnamon flavor with its Festive Ale.
Bar patrons love to see the inclusion of seasonal libations to your bar menu. For the Christmas, and craft beer loving community, a little Celebration Ale goes a long way. Bar loyalty is achieved through consistent delivery of what your customers want from your tap or bottle list. A great way to keep track of what your customers demand is through marketing tools that track which beers are driving traffic through your doors.
Marketing and management platforms like TapHunter offer tools that allow you to track which beers customers are finding you by and ultimately driving traffic through your door. These stats are not only helpful during seasonal months, but also throughout the entire year. You wouldn’t want to take a beer off that is driving a ton of foot traffic through your door right?