User generated content, UGC for short, is an easy and effective way for any bar to bolster their marketing efforts. If you’re unfamiliar with the concept, UGC is anything your customers create while at your bar. Typically, this content would be photos of them enjoying your food and drinks on a Friday night. You’ll find it spread around social media platforms like Facebook, Instagram and Twitter. With a little internet exploration, you can put UGC to work for you.
There’s nothing better than the testimonial of a happy patron of your establishment. But asking all your customer’s to write down why they visit would be cumbersome and a little forced. However, when these customers are sharing this insight online, it’s not only genuine feedback, it’s also easy to collect. And when you find it, be sure to share the love. Your customers will be thrilled to see you showing off their stuff. Nothing like a little flattery to make someone’s day. And when people start to see you including UGC in your content rotation, they’re more likely to continue creating in the hopes of being featured in your latest Facebook post.
The easiest way to find UGC is to let it find you, when your customer tags you. This is where it pays to have accounts on the big three platforms mentioned above. Otherwise, you could be missing out on valuable feedback and content. Another way to look for this material is searching hashtags that would be obviously associated with your bar like #WaypointPublic for example. You could also create a tag unique to your bar and start including it on your social media posts which will encourage folks to use it themselves. One more easy way to track down UGC is with geo-tags. On Instagram, you can type your bar’s name into the PLACES search bar to find any posts with your location tagged. The other platforms have similar functionality.
A best practice for any UGC is to properly credit the user who created the photo or other content in the first place. There are apps out there, like Repost, that allow you to share and credit with the click of a button. The alternative is to save the content and share it like you normally would. This has the aesthetic benefit of not disrupting the look and feel of your feed with a third-party app logo pasted onto the image. And while you don’t necessarily need to ask for permission first if you’re tagging the creator, it’s a great way to create one-to-one interaction with your fans which only serves to strengthen your brand.
Bars and Restaurants – Want to save hours daily, drive thirsty patrons through your door and create an engaging experience for your customers? Learn more about how TapHunter can help your business today!